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Article written by Ralph Windsor - from DAMNEWS

Ralph Windsor, a senior partner in one of our featured DAM vendors, Daydream discusses some myths about open source software and explains why he believes open source represents the future for DAM.

Introduction

In this article, I will examine a number of the myths about open source software and try to clear up some misconceptions which I regularly encounter.

If you intend to invest into a DAM system, it is important that you evaluate arguments posed for and against types of software license to decide if they apply to you. The license should not be the sole criteria for choosing a product, however, as I shall illustrate, using an open source DAM system can offer some compelling benefits.

Before we commence, a disclaimer. I am a representative of a consultancy business that both uses and develops open source DAM software as well as integrating DAM systems with other proprietary and open source solutions. While I have made every effort to be objective and factual in my analysis, you need to do your own research and form an independent opinion about any conclusions reached.

Myth 1: Open source software costs no money

There is an implicit assumption that open source software costs no money and this is often the original reason why many users seek an open source product. However, this is not the defining characteristic of open source, it is the ability to access the source code of the software if you are user of it.

An open source DAM vendor can charge you for a software licence and still be open source. There is not necessarily a direct relationship between a type of license and what you have to pay to obtain it. The "free" part means that you have the freedom to access the source code and change it yourself providing you abide by the terms of the license.

Myth 2: Cost-free downloadable software and open source software means the same thing

Deciding to offer no-cost download of a DAM system is not exclusively an open source strategy but more of a marketing tactic intended to increase user numbers. The worst outcome for most software is having no one use it. Just like websites need traffic, magazines need readers and TV channels need viewers, if software does not have users it lacks an audience and a platform to grow and acquire momentum from which revenue can be generated.

A vendor may choose to solve this problem by offering a public download of their DAM system and to give themselves a competitive edge in terms of market attention, but that does not mean they are open source. The only defining criteria is that all of the source code is available and open to the users of the software irrespective of what method was used to distribute it and whether costs were applied or not.

Myth 3: Open source and Cloud DAM are different

It is common to find DAM systems being classified using one of three categories:

  • Open source
  • Proprietary (closed source)
  • Software as a Service (SaaS) or Cloud
The reality is that Cloud/SaaS DAM can be either proprietary or open source, so the third category is invalid. It is quite common for open source DAM systems to have Cloud hosting options and be implemented with that environment in mind. Cloud/SaaS describes software that is designed for multiple simultaneous groups of end users ('multi-tenanted' to use the terminology) and typically delivered to users via Cloud hosting providers (e.g. Amazon). It has no relationship upon the license used by the vendor.

There are only two factors which prevent all DAM vendors with a Cloud offer from offering their products as open source: willingness to do so and use of third party technologies which they lack the rights to distribute the source code for.
mac-os-x-lion-1298557423.jpg
Yesterday, Steve Jobs made a second appearance during his medical leave to announce the latest OS for Mac computers and mobile devices at the WWDC 2011. He also announced iCloud services to sync data easily from any Apple devices (and PC if you use an iPhone or iPad). During the keynote speech, Apple announced the release of OSX 10.7 in July this year.

At SeeFile, we want to continue to provide the easiest DAM solution to install on a Mac. Since the first preview of Lion was made available, we had been working on a compatible version of SeeFile on the new OS.

Photographers, creative professionals and media companies can now use the full power of the Web while keeping files local

BOSTON, May 26, 2011 -- SeeFile Software (http://www.seefile.com) introduces the fifth generation of its easy to install, Web-based Digital Asset Management (DAM) solution. Since 2003, SeeFile has offered one of the first entirely Web-based DAMs.

Highlights
- Fifth generation of a powerful digital asset management, large file transfer and online collaboration platform in one easy to install and use solution
- Be in the cloud without giving away your files
- Easy access to your media bank from any standard Web browser
- Full usage of HTML5 capabilities for a great user experience
- New user interface and features based on feedback from media industry professionals and partners

DAM done light
Companies are struggling to manage and perform searches on the increasing number of media files. SeeFile offers an alternative that matches the file structure of any folders, drives or servers a company wishes to share with clients and partners. Our solution offers a great collaboration platform replacing FTP servers, email attachments and other limited options to share and review media files.

Designed by your peers
Based on feedback from clients in the photography, printing/publishing, and ad agency industries, SeeFile has created a complete set of features that matches key needs in different media industries:
- Smart filters based on dates, approval and comments to improve production
- Easy navigation in different folders and collections
- Quick annotations on images and multipage PDFs to improve collaboration and reviewing
- Approval of projects and jobs
- Invite guests by email to preview content
- Transfer large files without the need to install a client application

Interesting video from brianpobuda.com helping photographers archiving digital assets.


Original article posted on digitalassetmanagement.org.uk

Interview with Heike Gramkow,
Director Sales & Marketing, picturesafe media/data/bank GmbH
Publishing news still means evaluating what is worth to be "in the news". Therefore pieces of information are gathered. The sources for story-starters are traditionally news agencies, TV, broadcasting and today of course the internet providing a large variety of new sources.

All those pieces which today are usually provided in digital representation, can be called assets. So it is more than usefulto bundle and stream all these pieces into ones system.

For users (i.e. people working on publishing news) it is very efficient to have just one tool for reseaching their main sources.

The second main aspect is to foster the creation of efficient  workflows. The de Pers Groep (DPP) has set up a great production system, covering all steps from the integration of information sources to specialized editor clients and further on to a seamless integration with the production system.
Article written by Matthew Gonnering on Ecommerce Times

In the midst of a digital asset management breakdown, you may wonder why you went to a DAM system in the first place. Stop wondering. DAM systems are the one of the best ways for large creative operations to compete in the digital age. The key to doing more good than harm is to find a DAM solution that provides the levels of granular control your organization needs.

I found this fascinating quote today:

"Need" is different than "Why" - and yet, most folks don't dive deep enough to move from the former to the latter. Let's take the instance of someone who is seeking a DAM solution (Digital Asset Management).digitalassetmanagement.org.uk, Digital Asset Management, Jan 2010

You should read the whole article.

I found this great definition of DAM today:

You can't afford to ignore the issue of Digital Asset Management, or DAM. It's more than a fun acronym. Solid DAM can make your business more efficient. Poor DAM can result in waste, confusion and many lost opportunities.digitalassetmanagement.org.uk, Digital Asset Management, Jan 2010

You should read the whole article.

I found this fascinating quote today:

Digital Asset Management is a great way to get digital documents organized so that you can find exactly what you are looking for when you need it. That sounds easy enough, but where do you begin? This session will take you through the ins and out of D.A.M. and give you some valuable insight on how to get started and how to implement a solution to fit your needs. We will also unravel the mysteries of metadata, and use applications such as Adobe Bridge and Extensis Portfolio to build a basic D.A.M. workflow.digitalassetmanagement.org.uk, Digital Asset Management, Jan 2010

You should read the whole article.

Article written by Henrik de Gyor on Digitalassetmanagement.org.uk

Before I mention DAM jobs descriptions themselves, many of these positions require experience, but what are the levels of experience in Digital Asset Management? How do you qualify the experience or even rank experience with DAM?

There are several levels of DAM experience from basic (1) to increasing in complexity (7). These levels include:

1. Simple DAM user (this is often the majority of DAM users)
  • Searching
  • Collaborating
  • Downloading

2. Power user (aka Super user)
  • Applying metadata to assets
  • Uploading (Import)
  • Downloading (Export)

3. Practitioner in DAM Operations
  • Establishing and evolving workflow
  • Training
  • Create documentation to be openly shared
  • Support

4. DAM Administrator
  • Possibly network maintenance
  • Possibly maintaining servers
  • Maintaining database(s)
  • Working with  API
  • Running reports from DAM

 




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