Original article posted on digitalassetmanagement.org.uk
Interview with Heike Gramkow,
Director Sales & Marketing, picturesafe media/data/bank GmbH
Publishing news still means evaluating what is worth to be "in the news". Therefore pieces of information are gathered. The sources for story-starters are traditionally news agencies, TV, broadcasting and today of course the internet providing a large variety of new sources.
All those pieces which today are usually provided in digital representation, can be called assets. So it is more than usefulto bundle and stream all these pieces into ones system.
For users (i.e. people working on publishing news) it is very efficient to have just one tool for reseaching their main sources.
The second main aspect is to foster the creation of efficient workflows. The de Pers Groep (DPP) has set up a great production system, covering all steps from the integration of information sources to specialized editor clients and further on to a seamless integration with the production system.
Interview with Heike Gramkow,
Director Sales & Marketing, picturesafe media/data/bank GmbH
Publishing news still means evaluating what is worth to be "in the news". Therefore pieces of information are gathered. The sources for story-starters are traditionally news agencies, TV, broadcasting and today of course the internet providing a large variety of new sources.
All those pieces which today are usually provided in digital representation, can be called assets. So it is more than usefulto bundle and stream all these pieces into ones system.
For users (i.e. people working on publishing news) it is very efficient to have just one tool for reseaching their main sources.
The second main aspect is to foster the creation of efficient workflows. The de Pers Groep (DPP) has set up a great production system, covering all steps from the integration of information sources to specialized editor clients and further on to a seamless integration with the production system.
Continue reading Why is digital asset management important for news publishers?.
