Article written by Matthew Gonnering on Ecommerce Times

In the midst of a digital asset management breakdown, you may wonder why you went to a DAM system in the first place. Stop wondering. DAM systems are the one of the best ways for large creative operations to compete in the digital age. The key to doing more good than harm is to find a DAM solution that provides the levels of granular control your organization needs.

I found this fascinating quote today:

"Need" is different than "Why" - and yet, most folks don't dive deep enough to move from the former to the latter. Let's take the instance of someone who is seeking a DAM solution (Digital Asset Management).digitalassetmanagement.org.uk, Digital Asset Management, Jan 2010

You should read the whole article.

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I found this great definition of DAM today:

You can't afford to ignore the issue of Digital Asset Management, or DAM. It's more than a fun acronym. Solid DAM can make your business more efficient. Poor DAM can result in waste, confusion and many lost opportunities.digitalassetmanagement.org.uk, Digital Asset Management, Jan 2010

You should read the whole article.

I found this fascinating quote today:

Digital Asset Management is a great way to get digital documents organized so that you can find exactly what you are looking for when you need it. That sounds easy enough, but where do you begin? This session will take you through the ins and out of D.A.M. and give you some valuable insight on how to get started and how to implement a solution to fit your needs. We will also unravel the mysteries of metadata, and use applications such as Adobe Bridge and Extensis Portfolio to build a basic D.A.M. workflow.digitalassetmanagement.org.uk, Digital Asset Management, Jan 2010

You should read the whole article.

I found this fascinating quote today:

There are not enough mentors today (in most fields for that matter), so I have made it one of my goals to start this DAM mentor program and remain vendor agnostic.Henrik de Gyor, Digital Asset Management, Dec 2009

You should read the whole article.

Article written by Henrik de Gyor on Digitalassetmanagement.org.uk

Before I mention DAM jobs descriptions themselves, many of these positions require experience, but what are the levels of experience in Digital Asset Management? How do you qualify the experience or even rank experience with DAM?

There are several levels of DAM experience from basic (1) to increasing in complexity (7). These levels include:

1. Simple DAM user (this is often the majority of DAM users)
  • Searching
  • Collaborating
  • Downloading

2. Power user (aka Super user)
  • Applying metadata to assets
  • Uploading (Import)
  • Downloading (Export)

3. Practitioner in DAM Operations
  • Establishing and evolving workflow
  • Training
  • Create documentation to be openly shared
  • Support

4. DAM Administrator
  • Possibly network maintenance
  • Possibly maintaining servers
  • Maintaining database(s)
  • Working with  API
  • Running reports from DAM

From ReadWriteWeb by Jolie O'Dell

Virgin Media, one of the UK's leading providers of television / broadband / mobile / phone services, has announced plans to use deep packet inspection technology to track illegal file-sharing activity among around 40 percent of its UK users. Users whose activities are being monitored will not be informed of this fact.

The tech comes from Detica, a company better known for working with government data and intelligence agencies than media files and P2P networks. Their CView product is designed to help put an end to illegal filesharing, and with ISPs showing interest, it's unlikely that Virgin's deal will be the last we hear about.

In a lengthy document on illegal filesharing, Detica outlines how CView can be used to baseline the level of illicit filesharing then continue to measure the same activity as punitive measures are rolled out. The company believes that every ISP has an obligation to reduce illegal filesharing "by an agreed percentage over a period of time," a goal that can only be achieved through accurate, thorough measurement of user activity - this is the very reason Detica created CView.

By REUVEN COHEN from Elastic Vapor

Lately there seems to be a minor debate among the clouderati about the semantic differences between the term "the cloud" versus the use of "cloud computing". So I thought I'd jump into the fray.

As someone who spends his days eating, breathing and sometimes drinking cloud computing, it's fun to see how the debate has recently devolved into a debate purely focused upon the finer semantic nuances of the various terminologies. The debate seems to generally focus on the varied usages within the companies that are attempting to "cloud-ify" themselves & their products/services. This cloudification seems to be the trend du'jour within the technology industry, an attempt to augment marketing materials and or product positioning to include cloud related buzz words, whether they make sense or not.
By Henrik de Gyor from Another DAM blog

A Digital Asset Management (DAM) solution can be used for preliminary research even before considering other external sources/vendors to acquire new assets or before creating new assets. You may already have what you need internally, so it may be worth looking inside your organization first. A DAM should  able to provide users with "for placement only" (FPO) assets for consideration in a project. These FPO assets could be watermarked by the DAM to easily discern between a lower quality FPO asset (which can not be published as is) and the approved asset for use in a project with the proper rights cleared.  Provided you have a fair number of assets for a project with enough metadata to find what you have on hand in a DAM, searching the DAM first may yield less research time for a project.

Realistically, once you acquire and/or create new assets, you may want to add them to the DAM in a timely manner so others may find it too.  This makes it easier to reference and use these assets again whenever it fits the need of a project.

DAM user can create a DAM lightbox (or special collection) of specific assets found  in the DAM for a particular project which could can shared and collaborated over with other DAM users, regardless of geographic location. These digital lightboxes could even be created and edited before meetings to discuss the project to streamline the process.
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