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dam.jpgI came across an interesting article on CMSWire, written by Nicolas Antonio Jimenez, describing how a marketing technologist improved dramatically the marketing and media file management in his company by implementing a DAM.

Although this article isn't related to SeeFile, their success is compelling for the DAM industry as a whole and we would like to share with you some quotes:

"My role is to make processes and procedures in the sales team lean, mean and effective," he said.

According to Wolff, none of those three words would make good descriptors of Coty's workflows prior to the implementation of their current DAM software. To evaluate the improvement in efficiency brought by a DAM system, it's necessary to understand what it takes to get an image (or other asset) into someone's hands.

As Wolff said, "It could be a customer, someone at an ad agency, someone at a magazine or a grocery store. The inability to quickly find, locate and share an image could really cripple the process. For example, prior to going into a DAM system that allowed people outside the company to see assets, the process was problematic. People in the field would put in requests, which would go to admins who were doing this in their spare time. Those would then go to creative department, which would determine whether the requested assets existed or needed to be shot. They would then put it on a disc and mail it out.

If things were going well, that was a one- to two-week process. If not -- because someone was on vacation, for instance -- the request would just sit out there. That was not a happy feeling for customers, agencies or whoever we were trying to get images to."

The conclusion of implementing the correct DAM in the company:

"Very quickly, our internal time had gone from several hours tracking an item to a very quick online request," Wolff said. "The efficiency there is just tremendous. We did 25,000 image requests processed in the first two years (of using our current DAM system)."

You can read the full article here.
Thumbnail image for twitterbirdicon.jpegI wrote so many times about the difficulty to define what a DAM is... Just try to imagine the challenge to do it with a tweet of 140 characters or less. 

CMS Wire organized a Tweetchat (forgive me if it is not a real word) with #CXMChat as a search query in Twitter. Their first question was to define DAM. Here are few examples posted by Marisa Peacock:

Q1: Given how digital we are, what is your current definition of DAM? 

  • its about creating rich media, finding, sharing and publishing it everywhere. making the unsearchable manageable
    -- Deb Louison Lavoy (@deb_lavoy) 

  • For @AutonomyCorp, DAM is about finding/leveraging right digital asset across all channels & also creating intelligent assets.
    -- Annie Weinberger (@annerstweets) 

  • DAM is centralization of images, video, and audio for improved discoverability and rightful distribution
    -- David Hillis (@davidhillis) 

  • Set of processes and technology for the management, distribution and delivery of rich media assets
    -- Jody Vandergriff (@jodyvandergriff) 

  •  DAM for Digital Marketers is the hub of brand strategy and multi-channel brand experience
    -- Greg Klebus (@gklebus) 

  •  Q1 DAM = Facilitates creation, management and distribution of digital media #CXMChat
    -- Jake Athey (@DrDAM) 

  • def. of DAM in digital world hasn't changed, the tactics and strategies have. it's still all about managing rich media wisely
    -- Irina Guseva (@irina_guseva)

You can read the rest of the article and other questions at CMS Wire site.
I stumbled upon an article asking if it wouldn't be time to standardize terminologies among digital assets management (DAM) vendors.You can find the article written by Naresh Sarwan at titled "Digital Asset Management Definitions: Time For The Terminology To Be Formalised?" I have been often asked by clients "what do I need?" My answer is usually "I don't know, you tell me."

To me, the DAM world is already complicated enough to explain without trying to split it into subcategories. The common perception is that DAM is for archiving static digital files and media asset management (MAM) is for archiving and distributing rich media assets, most commonly videos. However, it is not because you mix pictures and videos in your workflow that you need the two solutions. Today, DAM can handle videos as much as MAM can archive pictures and PDFs. Other terms used to describe the same kind of solution would be marketing resource management (MRM), brand asset management, etc. They are all fancy terms to talk about the same basic need companies have to archive and organize media files.

Article written by Ralph Windsor - from DAMNEWS

Ralph Windsor, a senior partner in one of our featured DAM vendors, Daydream discusses some myths about open source software and explains why he believes open source represents the future for DAM.


In this article, I will examine a number of the myths about open source software and try to clear up some misconceptions which I regularly encounter.

If you intend to invest into a DAM system, it is important that you evaluate arguments posed for and against types of software license to decide if they apply to you. The license should not be the sole criteria for choosing a product, however, as I shall illustrate, using an open source DAM system can offer some compelling benefits.

Before we commence, a disclaimer. I am a representative of a consultancy business that both uses and develops open source DAM software as well as integrating DAM systems with other proprietary and open source solutions. While I have made every effort to be objective and factual in my analysis, you need to do your own research and form an independent opinion about any conclusions reached.

Myth 1: Open source software costs no money

There is an implicit assumption that open source software costs no money and this is often the original reason why many users seek an open source product. However, this is not the defining characteristic of open source, it is the ability to access the source code of the software if you are user of it.

An open source DAM vendor can charge you for a software licence and still be open source. There is not necessarily a direct relationship between a type of license and what you have to pay to obtain it. The "free" part means that you have the freedom to access the source code and change it yourself providing you abide by the terms of the license.

Myth 2: Cost-free downloadable software and open source software means the same thing

Deciding to offer no-cost download of a DAM system is not exclusively an open source strategy but more of a marketing tactic intended to increase user numbers. The worst outcome for most software is having no one use it. Just like websites need traffic, magazines need readers and TV channels need viewers, if software does not have users it lacks an audience and a platform to grow and acquire momentum from which revenue can be generated.

A vendor may choose to solve this problem by offering a public download of their DAM system and to give themselves a competitive edge in terms of market attention, but that does not mean they are open source. The only defining criteria is that all of the source code is available and open to the users of the software irrespective of what method was used to distribute it and whether costs were applied or not.

Myth 3: Open source and Cloud DAM are different

It is common to find DAM systems being classified using one of three categories:

  • Open source
  • Proprietary (closed source)
  • Software as a Service (SaaS) or Cloud
The reality is that Cloud/SaaS DAM can be either proprietary or open source, so the third category is invalid. It is quite common for open source DAM systems to have Cloud hosting options and be implemented with that environment in mind. Cloud/SaaS describes software that is designed for multiple simultaneous groups of end users ('multi-tenanted' to use the terminology) and typically delivered to users via Cloud hosting providers (e.g. Amazon). It has no relationship upon the license used by the vendor.

There are only two factors which prevent all DAM vendors with a Cloud offer from offering their products as open source: willingness to do so and use of third party technologies which they lack the rights to distribute the source code for.
Yesterday, Steve Jobs made a second appearance during his medical leave to announce the latest OS for Mac computers and mobile devices at the WWDC 2011. He also announced iCloud services to sync data easily from any Apple devices (and PC if you use an iPhone or iPad). During the keynote speech, Apple announced the release of OSX 10.7 in July this year.

At SeeFile, we want to continue to provide the easiest DAM solution to install on a Mac. Since the first preview of Lion was made available, we had been working on a compatible version of SeeFile on the new OS.

Photographers, creative professionals and media companies can now use the full power of the Web while keeping files local

BOSTON, May 26, 2011 -- SeeFile Software ( introduces the fifth generation of its easy to install, Web-based Digital Asset Management (DAM) solution. Since 2003, SeeFile has offered one of the first entirely Web-based DAMs.

- Fifth generation of a powerful digital asset management, large file transfer and online collaboration platform in one easy to install and use solution
- Be in the cloud without giving away your files
- Easy access to your media bank from any standard Web browser
- Full usage of HTML5 capabilities for a great user experience
- New user interface and features based on feedback from media industry professionals and partners

DAM done light
Companies are struggling to manage and perform searches on the increasing number of media files. SeeFile offers an alternative that matches the file structure of any folders, drives or servers a company wishes to share with clients and partners. Our solution offers a great collaboration platform replacing FTP servers, email attachments and other limited options to share and review media files.

Designed by your peers
Based on feedback from clients in the photography, printing/publishing, and ad agency industries, SeeFile has created a complete set of features that matches key needs in different media industries:
- Smart filters based on dates, approval and comments to improve production
- Easy navigation in different folders and collections
- Quick annotations on images and multipage PDFs to improve collaboration and reviewing
- Approval of projects and jobs
- Invite guests by email to preview content
- Transfer large files without the need to install a client application

Interesting video from helping photographers archiving digital assets.

Original article posted on

Interview with Heike Gramkow,
Director Sales & Marketing, picturesafe media/data/bank GmbH
Publishing news still means evaluating what is worth to be "in the news". Therefore pieces of information are gathered. The sources for story-starters are traditionally news agencies, TV, broadcasting and today of course the internet providing a large variety of new sources.

All those pieces which today are usually provided in digital representation, can be called assets. So it is more than usefulto bundle and stream all these pieces into ones system.

For users (i.e. people working on publishing news) it is very efficient to have just one tool for reseaching their main sources.

The second main aspect is to foster the creation of efficient  workflows. The de Pers Groep (DPP) has set up a great production system, covering all steps from the integration of information sources to specialized editor clients and further on to a seamless integration with the production system.
Article written by Matthew Gonnering on Ecommerce Times

In the midst of a digital asset management breakdown, you may wonder why you went to a DAM system in the first place. Stop wondering. DAM systems are the one of the best ways for large creative operations to compete in the digital age. The key to doing more good than harm is to find a DAM solution that provides the levels of granular control your organization needs.

I found this fascinating quote today:

"Need" is different than "Why" - and yet, most folks don't dive deep enough to move from the former to the latter. Let's take the instance of someone who is seeking a DAM solution (Digital Asset Management), Digital Asset Management, Jan 2010

You should read the whole article.


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